Alleb Asor, is I and my mother’s name spelled backwards to show the significance of instilling in me the importance of being true to who you are. The women's contemporary brand, designed with the young and young at heart was created about a year ago. We are targeting a market that is often overshadowed in the fashion retail business. Stores such as forever 21 are solely catered to the young, while Ann Taylor Loft are marketed for the more mature women. But often times I find myself wearing a mix of both in order to create my own individual style. At Alleb Asor, we want to be a one stop shop for young women in their 20s, as well as the mature women in their 40s. Being a young, Cape Verdean women from Boston, I have seen first hand the amount of endurance, pressure, and determination we are expected to have. Often times, its unreachable to be miss picture perfect. With Alleb Asor, we want to show women of all ages through our garments, by being YOU, focusing on yourself, and empowering women, a lot of great outcomes will occur.